The Retailers Association of India (RAI) recently delivered a customised training programme for Apollo Pharmacy, focused on retail merchandising, assortment planning, and store profitability.

The session was facilitated by Zubair Patel, Chief Business Officer at Absolute Brands & Retail Pvt Ltd, and examined how merchandising strategy directly links to store-level P&L performance. Key areas covered included planogram design, category storytelling, and seasonal assortment planning, with an emphasis on practical, hands-on application.

The programme forms part of RAI’s ongoing efforts to support retailers with targeted capability-building initiatives aligned to operational and commercial outcomes