RAI is a strong advocate for retailing in India and works with all levels of government and stakeholders. Its charter is to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RAI also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, policy advocacy, and industry information.
Thus, RAI is a lead trade association representing an entire gamut of retailers, from chain store retailers and department stores to independent emerging retailers, selling a wide selection of products across cities, towns, rural and virtual stores.
