Bagrry’s India Limited has announced the appointment of Jayant Kapre as its Chief Executive Officer. Kapre brings over 26 years of leadership experience in the FMCG category and is known for his exceptional track record in launching, turning around and growing consumer branded businesses.

As CEO of Bagrry’s, Kapre will focus on strengthening the brand’s solid foundation and attaining sustainable market growth. He will lead the brand as it carefully expands into newer categories that are aligned to its distinct personality. Kapre believes that being distinctive in the market and staying true to Bagrry’s brand promise will be imperative to fuel growth.

“I am thrilled to join the amazing team at Bagrry’s. It is rare to find a food company that matches the attention to nutrition, quality, and hygiene at Bagrry’s. Working on trustworthy recipes which are truly good for consumers was a great draw for me - the world needs more of this right now! The business has been extremely well run so far and the profitable growth is testimony to this. The brand is at an exciting crossroads in its journey, and I am glad to lead a vital change in momentum. I seek to fuel growth and expansion across categories, while maintaining profitability,” said Jayant Kapre, Managing Director & Chief Executive Officer, Bagrrys India Private Limited.

“At Bagrry’s, with a lineage of over 50 years of innovation, we’re building India’s most trusted health food brand. Our vision has always been to transform our family business into an institution driven by some of the finest consumer minds. Jayant brings with him decades of unparalleled leadership experience in the FMCG & food processing space, and also resonates with our core values. We’re excited to have him on board and we are confident that he’ll scale Bagrry’s to newer heights,” said Aditya Bagri, Director, Bagrry’s Group.

With Kapre’s leadership, Bagrry’s is expected to continue its growth trajectory and expand into newer categories while maintaining profitability.

The news of Jayant Kapre’s appointment as CEO of Bagrry’s has been well received in the industry, with many experts believing that his leadership and experience will help the brand achieve new heights in the Breakfast Cereals & Health Food category.