In a significant development for the Indian retail sector, Smartsters, the renowned children’s furniture and home décor brand, has announced the opening of its first standalone store at KOPA Mall, Pune. This move follows years of substantial success in the online market, signalling a new chapter for the brand in its physical retail journey.

Smartsters has established itself as a leader in the children's furniture and décor arena, known for its innovative and quality products. The new store at KOPA Mall spans 450 square metres and is set to offer a refreshing shopping experience for parents. It promises to provide an extensive range of children's furniture and décor items, combining style with practicality.

The store will showcase Smartsters' signature collections, including whimsical beds, vibrant storage solutions, and a variety of other children's furniture and accessories. These products are designed to cater to the modern parent's taste and are known for their blend of functionality and imaginative design.

Ashni Biyani, Founder and Director of Smartsters, expressed excitement about the store launch. "We are thrilled to bring the Smartsters experience to a physical location at KOPA Mall. This is a significant milestone in our mission to offer parents outstanding choices in children's furniture that harmoniously blend practicality and style," said Biyani.

Bikram Mittra, the Design Head at Smartsters, also shared insights into the store's conceptualisation. "Our KOPA Mall store is a thoughtfully curated space for parents looking to create inspiring and functional environments for their children. Every piece in the store reflects not just utility but also the playful essence of childhood," Mittra added.

In addition to the standalone store, Smartsters is expanding its presence through a unique Shop-in-Shop concept. This model will be integrated within renowned retail spaces like Crosswords, HomeTown, and Studio Pepperfry across major cities including Mumbai, Pune, Noida, Ahmedabad, Chennai, Vijayawada, Kolkata, Bangalore, Bhubaneswar, and others, further enhancing the brand's accessibility to customers nationwide.

Smartsters' expansion into physical retail spaces marks a pivotal shift in the brand's strategy, aiming to bridge the gap between online and offline shopping experiences for its customers. With its focus on quality, innovation, and understanding of the needs of developing children, Smartsters continues to set benchmarks in the realm of children's furniture and décor in India.