In a promising development for book lovers, Growel's 101 Mall has re-launched its Crossword Bookstore with a fresh new design and expanded merchandise selection. Located in suburban Mumbai's favorite family hub, the refurbished bookstore occupies a sprawling 1200 sq. ft. on the mall's second floor.

Offering an expansive range of genres, the new Crossword Bookstore also presents a plethora of eclectic stationery items suitable for office and school use. Customers can browse through a varied selection of merchandise from fiction and non-fiction to business & management books, kids' books, young adult novels, toys & games, stationery & gifts – including art supplies, writing equipments, premium pens, and more.

The bookstore's makeover puts a strong emphasis on customer experience, providing more choices for book enthusiasts and enriching the shopping experience for children with increased options for learning materials and activities. Along with the revamped retail space, the store plans to host book reading sessions and interactive workshops for kids, featuring hands-on activities designed to ignite imagination and curiosity.

In a bid to boost the vacation experience for families, the store is also introducing a wide array of travel guides, novels, and activity books. With back-to-school season approaching, the bookstore's enticing offerings are sure to attract students and parents alike.

Gerald Mathew, General Manager at Growel's 101 Mall, commented on the bookstore's transformation, stating, “At Growel's 101 Mall, we are continually striving to enhance customer experience, and the new Crossword Bookstore is a welcoming space for book lovers to explore and discover merchandise beyond books."

Growel’s 101 Mall provides a complete family experience with its plethora of offerings ranging from shopping to dining and entertainment, complete with appealing selfie spots for Instagram-worthy photos, including a larger-than-life 'I Love Kandivali' installation.