Swiss-based premium lingerie brand Triumph International takes another step towards cementing its stake in the Indian market, with the grand opening of its brand-new franchise store in Hyderabad. The new store covers a landscape of 642 sq. ft which boasts a collection of 150+ unique styles in innerwear & loungewear, that offer the perfect blend of comfort and style. 

Triumph International has connected with over 4 million customers, since making its entry in the Indian market, going back 22 years, with a firm market hold in 220+ Indian cities, including both, tier 1 and tier 2. The new franchise store, now open in GVK Mall, Hyderabad, offers a vibrant sanctuary for women to explore carefully curated collections designed to meet every need and mood. Whether you're seeking the perfect everyday essentials, playful trending lingerie, or luxurious loungewear for self-care moments, with passionate in-store personnel, ready to guide the customers with expertise and warmth. 

Ankur Damani, Commercial Director of Triumph Group (India & Sri Lanka) shared his excitement, and plans to keep building on this momentum, "The unveiling of our 18th franchise store marks a strategic milestone in our ambitious pan-India retail expansion. With 15 more franchise stores planned across Tier 1 and Tier 2 cities by 2024, this is a testament to our unwavering commitment to growth and exceeding customer expectations." 

Bhavin Devpuria, Marketing Head of Triumph Group (India & Sri Lanka) also added, “India's women are poised, powerful, and deserve a brand that celebrates their strength and diversity. In 2024, Triumph embraces our role in weaving confidence, comfort, and style into every thread, expanding across India to empower women with the perfect fit, one dream at a time.”