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Virgio launches India’s Only Sustainable Valentine's Day Collection - ‘The Date’

January 31, 2024 | By Retailers Association of India


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Virgio, a pioneering circular fashion start-up, is excited to unveil "The Date," its exclusive Valentine's Day series. This limited edition Valentine's Edit, 'The Date,' is a testament to the fusion of luxury and sustainability, featuring high-end recycled fabrics, bold and stylish designs, a compelling story, and meticulous detailing.

Embodying Virgio's commitment to circular fashion, 'The Date' collection stands as an eco-friendly marvel, created entirely from 100% recycled polyester. This initiative is Virgio's way of combating the issue of polyester waste filling landfills, highlighting its commitment to sustainable practices in the fashion realm. Each garment in this collection is carefully designed with curved seams that elegantly highlight the wearer's shape. The use of recycled materials underlines Virgio's mission to blend fashion with environmental consciousness, showcasing that style and sustainability can indeed exist in harmony.

The collection draws its inspiration from the timeless charm of the iconic Moulin Rouge, encapsulating elements of romance, drama, passion, and a unique fashion sense. The campaign's theme, ‘raw, unfiltered, irresistible,’ mirrors the spirit of modern love—bold, unapologetic, and deeply connected to one's true feelings. 'The Date' is the perfect fit for those who wish to make a fashion statement that is also kind to the planet.

Amar Nagaram, CEO & Co-founder of Virgio, shares, "At Virgio, we're committed to creating fashion that not only transcends current trends but also upholds a sense of responsibility. 'The Date' collection is more than a celebration of unbridled love; it's a tribute to conscious decision-making. Our choice to use recycled polyester is a step towards encouraging the younger generation to embrace sustainable fashion, demonstrating how each small step can lead to a greater impact. This collection, raw, unfiltered, and irresistible, mirrors the essence of love itself."


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