Powerlook, one of India's rapidly expanding e-commerce brands, has recently partnered with WebEngage, the leading Retention Operating System provider, to amplify their customer retention rate and engagement strategy.
Redefining Fashion in India
Established by Amar Pawar and Raghavendra Pawar in March 2010, Powerlook embarked on a journey to present India with a brand that impeccably blends high-street fashion with Western flair. Known for its distinctive array of men’s casual wear, Powerlook has been a trailblazer, offering consumers unparalleled design and comfort without breaking the bank. By 2018, the brand ventured into e-commerce, reinforcing its market position.
Despite its soaring popularity, Powerlook grappled with challenges. Ambiguity surrounding user purchase intent, high initial drop-offs, and the absence of a tailored recommendation system took a toll on user engagement.
WebEngage Steps in with a Game-changing Solution
WebEngage, renowned for its advanced marketing automation solutions, provided the much-needed lifeline for Powerlook. The collaboration equipped Powerlook with a comprehensive user data platform, omnichannel journeys, and a focus on retention-based engagement.
Key implementations included:
The outcome? A staggering 302% surge in unique conversions with their M-site and a 1745% uplift in unique conversions for the recommendation journey.
Industry Insiders Weigh In
Heena Pawar, Head of E-Commerce Business at Powerlook, remarked, "WebEngage's advanced Web Personalization capabilities have been pivotal. We can now offer a bespoke website experience, which has remarkably improved our customer interaction and bolstered conversions."
Echoing her sentiments, Amar Pawar, Director of Powerlook, said, “Our collaboration with WebEngage has been nothing short of transformative. Their platform has been intuitive, versatile, and the ROI has been tremendous. They've played an instrumental role, contributing to 10% of our overall revenue."
