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India’s e-retail market is expected to rise anywhere between $150 billion and $170 billion by 2027, a report by Bain & Company in partnership with ecommerce giant Flipkart recently revealed. The report titled ‘How India Shops Online 2022’ suggested that India is likely to overtake the United States as the country with the second-largest shopper base by 2024-25. China is ranked one.The report added that around 450-500 million people used social media to shop, while only 180-190 million used traditional e-commerce portals.Notably, India’s online shopping market rose to $40 billion in 2021, and is slated to touch $50 billion in 2022.
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