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The ongoing festive season sales have brought cheers to the consumer goods industry with early trends from all channels indicating robust sales and traders’ body CAIT expecting up to Rs 2.5 lakh crore infusion into the market through sales and service.Sales of products such as TV, home appliances, FMCG food and non-food, apparel etc from offline and e-commerce channels have recorded almost 8-10 per cent volume growth over the last year’s festive season and consumers are willing to spend despite inflationary concerns.Encouraged by early signs, traders’ body CAIT expects an “infusion of about Rs 2.5 lakh crore in the markets by way of shopping and sale of goods and usage of service” during Diwali festive season.The Retailers’ Association of India (RAI) in its latest survey said in September 2022, retail businesses across India reported a growth of 21 per cent in sales as compared to pre-pandemic levels of September
2019.RAI CEO Kumar Rajagopalan said: This festive season is expected to be a return to cheer season. There is a sense of thankfulness and well-being and
also a sense of fulfilment of aspirations and luxurious cravings.”
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