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The Retailers Association of India debuted its inaugural Retail Store Design Summit on February 28th, converging at the scenic Westin Mumbai Powai Lake. This groundbreaking event, integral to the Retail Leadership Summit, marked a pivotal moment in retail industry innovation and strategy.
Spearheaded by Dr. Lawrence Fernandes of Retail Learning & Member Relationship, the summit served as a meeting ground for top retail experts, industry leaders, and visionary innovators. The event's central theme revolved around the evolution of in-store design and the enhancement of customer experience, offering a comprehensive view of the retail landscape's future.
Summit Highlights:
The event featured a range of sessions, including discussions on innovative store layouts aimed at boosting customer flow and sales. Transformation in store design that mirrors brand personality was a key focus, alongside dynamic merchandise display techniques and enhancing customer service. Discussions also touched on creating engaging store atmospheres through sensory elements like music and scent, along with analyzing the impact of store design on performance metrics.
Workshop and Networking:
Attendees had the opportunity to engage in hands-on retail design workshops led by industry professionals. These sessions delved into various aspects of retail store design, offering practical insights and strategies. The summit also provided valuable networking opportunities, connecting CXOs, retail leaders, and design experts in a collaborative environment.
Panel Discussions and Masterclasses:
The summit showcased a diverse array of speakers, including Jyoti Jani from Celio Retail Pvt Ltd, Darshak Mehta of Reliance Retail Ltd, and Santosh Dubey from Bestseller India. They shared their insights on the future of retail design, emphasizing the balance between design and functionality in retail spaces.Notable contributions came from representatives of companies like Raymond Ltd, Tata Motors Ltd, and IKEA India.
A highlight was the masterclass by Surender Gnanaolivu, focusing on "The Art of Curating a Memorable and Meaningful Customer Journey," offering a deep dive into creating impactful customer experiences. The fireside chat titled "Tech Augments Touch" featured Hari Krishnan of AZORTE and Pawan Nagarwal from Ace Turtle Omni Pvt Ltd, exploring the integration of technology in enhancing the retail experience.
Looking Ahead:
The Retail Store Design Summit has set a new precedent in the retail sector, highlighting the importance of innovative design and customer-centric strategies in shaping the future of retail spaces. As the industry continues to evolve, this summit underscores the vital role of design and technology in creating immersive, memorable shopping experiences.
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