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The team at Argentina-based houseware brand Tiendas Landmark have a reason to celebrate. They recently won two awards at the recently-concluded gia Awards at the Inspired Home Show organised by the International Housewares Association in Chicago.
Not too many companies have won two awards at the show, which has participants from all over the world. Yet, Tiendas Landmark managed to achieve what many have said is a huge step for the retail. They won the prestigious Martin M. Pegler Award for Excellence in Visual Merchandising for their Landmark Store, as well as the Excellence in Retail Innovation Award.
While speaking to STOrai, Elena Scelzi, the Visual Manager of Tiendas Landmark said, “One of the members of the jury that gave us the award said that Martin Pegler would have been proud of us. That, I feel, is the hallmark of the work we had done to achieve this.”
But what did Landmark Stores do differently? “We ensured that the standards we had when it came to the store and our products was top-level. Secondly, the team is hard working and have a wonderful approach and attention to detail when it comes to store and product,” said Elena.
Redefining store experience
Only recently, Tiendas Landmark introduced a department store exclusively catering to the lifestyle segment. The store offers an exquisite collection of designer furniture at Landmark, unique decorative objects inspired by different parts of the world, premium quality kitchenware and tableware for an enhanced culinary experience, well-crafted lighting solutions for every space, and cosy rugs to add comfort and warmth.
The aim of this area is to provide a one-stop-shop for visitors seeking to create, renovate, or add a personal touch to their homes. Spanning over 6000 square meters, this store offers a diverse range of creative solutions that cater to different styles and preferences - from Scandinavian, Moroccan, Oriental, French, English and more. Visitors can browse through pre-arranged settings that provide a fresh perspective on everyday living spaces and objects. By bringing together all the essential elements in one location, shopping for home decor has never been more convenient.
Landmark Stores has presented a novel approach that combines an extensive range of designs and trends with a commitment to cutting-edge concepts and inspiration, aimed at enhancing the style and functionality of your home. This distinctive approach allows for the creation of exclusive and unparalleled living spaces. Beyond a conventional shopping experience, Landmark Stores provides an immersive journey of exploration and discovery.
“Landmark stands for high-quality products and a high-end store experience. We try and give a theatrical experience to our customers. This comes from my background in set and costume design that I brought from the film industry into the retail. As a result, we change the store layout every month, and refresh the store every quarter, keeping in mind worldwide tendance,” added Elena.
Excellence in retail innovation
Besides the Martin M. Pegler Award for Excellence in Visual Merchandising, Landmark Stores also won the Excellence in Retail Innovation Awards at the ceremony – giving them the rare distinction of being a store that has won two awards at the Inspired Home Show on the same night.
When asked what they did differently to win this award, Elena said, “Before the pandemic, we focused on 80 per cent import and 20 per cent produced by the company. However, during the pandemic, we built a factory and focused on homegrown products. Today, all our products that are displayed in the store are made in the factory. The biggest advantage is it caters to the Argentine taste.”
Road ahead
Landmark Stores is clear that they want to expand their base from the nine physical stores they currently have (not to mention the e-commerce segment). “We have plans to spread our wings to the rest of Latin America and Mexico by the end of the year,” concludes Elena.
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