1 Likes
The world of retail has seen an immense transformation in recent years, with e-commerce leading the way for startups to revolutionize the industry. One such startup that has been gaining a lot of attention is The Yellow Dwelling, a home furnishing brand that has recently won the Retail Startup Awards at the Retail Leadership Summit 2023. The Yellow Dwelling is a contemporary and eco-friendly brand that promises to bring modern Indian homes natural and tastefully designed products, made from materials like cotton, linen, bamboo, banana fibres, and river grass.
In an exclusive interview with the founders of The Yellow Dwelling, Abhinayah & Nandakumar, we got a chance to learn more about their innovative approach to retail, their journey as a startup, and their vision for the future of the industry.
The Yellow Dwelling specializes in designing and developing home furnishings and décor products that are fresh, clean, cheerful, unique in texture and finish, and are made from all-natural materials. Their collection includes curtains, cushion covers, bedding, dining, lighting, wall décor, and candles. They have five stores across Bangalore, Hyderabad, Gurgaon, and Pune, and they also ship across India and internationally via their website.
Winning the prestigious Retail Startup Awards has been a significant achievement for the young company. When asked about their feelings about winning the award, Abhinayah & Nandakumar said, "We are truly honored to receive the retail startup of the year award by the Retailers Association of India. It feels like a pat on the back from the veterans of the industry telling us we are headed in the right direction. This is a landmark moment in the young history of our company, and we are overjoyed to win this prestigious award."
When discussing their outlook for the retail industry, Abhinayah & Nandakumar stated that they believe offline and online commerce will co-exist, and omni-channel will become the norm. They also mentioned that although online commerce will continue to influence buying decisions to a large extent, larger purchases will be made in brick-and-mortar stores. They have noticed this trend with their customers, who still prefer to come down to their stores to complete the purchase, even though they are available online.
The founders have a clear vision of their role in impacting the industry. They aspire to build a national chain of home furnishings that is all-natural and has a unique design philosophy. They want to bring their contemporary and natural fibre furnishings and décor to tier 2 and tier 3 cities in India, not just the metros and tier 1 cities. They also plan to be trend-setters in digitizing their stores, optimizing omni-channel to enhance customer delight, and bringing tech-enabled shopping experiences to small-format retail stores.
When asked about the future of retail in India, Abhinayah & Nandakumar were optimistic. They believe that India will see exponential growth in organized retail, fueled by the growth in tier 2 and tier 3 cities. With the highest number of upper middle-class families and increasing disposal incomes, the Indian retail industry is poised to grow. They also noted that India is the key focus market for many international brands, and retailers will have to upgrade themselves to cater to the tech-savvy Gen Z and millennials. Tech-enabled solutions will make inroads in the traditional retail industry, and retailers will have to adapt to stay relevant.
In conclusion, The Yellow Dwelling is a young and innovative startup that has taken on the challenge of bringing natural and eco-friendly home furnishings and décor to modern Indian homes. Their success in winning the Retail Startup Awards is a testament to their vision and approach to retail. As they continue to grow and expand their reach, they will undoubtedly have a wider reach.
Your email address will not be published.
