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Shobitam, a promising retail startup founded by the creative sisters Aparna and Ambika, has been making waves in the fashion industry. The company, which focuses on traditional and contemporary fashion, recently won first runner-up at the Retail Startup Awards. The founders of Shobitam recently spoke about the company's inspiration, challenges, and future outlook.
Aparna and Ambika, the founders of Shobitam
Founded on March 8th, 2019, Shobitam is a women-led startup that aims to democratize ethnic fashion globally. The company's mission is to help people feel good, look good, and do good. Shobitam works closely with over 540 weavers across 19 cities in India to design unique collections and popularize lesser-known and unique weaves. The company sells these products directly to customers through an online platform.
Winning the Retail Startup Awards first runner-up prize was a proud moment for the Shobitam team. It validated the company's vision and laser focus on customer obsession, where it has received over 7000+ 5-star customer reviews. Shobitam sees itself as a world-class D2C brand from India, for the world. “It was a proud moment and big win for the global Shobitam team! This award motivates us to work harder to build a world class D2C brand from India, for the world,” said Aparna.
Both founders are of the firm belief that the Indian retail industry, especially e-commerce, is growing at a fast pace. With over 18 million Indians in the global diaspora, there is a huge demand for ethnic wear. Shobitam believes that the future of retail is e-commerce, with its personalized recommendations and data analytics helping to offer superior products and services to customers. The company is leveraging technology and innovating for the industry to disrupt the Handlooms, Arts & Crafts space. “Deep analysis of online purchases and browsing history is helping e-retail players get a better understanding of their customers. This data helps with running targeted promotions based on individual customers' tastes, preferences, and purchasing patterns. Decision trees and learning algorithms trained on neural networks are used to uncover patterns and trends that otherwise would have never surfaced. Unique Products are being designed and priced "correctly" based on live data streams from hundreds of signals. Data related to consumer demand and the competitor's prices are collected and provided as training data to algorithms that then calculate and determine the most competitive price with best value,” the founders added.
Shobitam has grown 12X in the last three years and continues to grow rapidly towards becoming a Rs 100Cr brand by 2026. The company hopes to offer great selections, convenience, fast delivery globally, and delight customers with the Shobitam experience. Shobitam sees itself playing a significant role in impacting the industry and the future of retail in India. With the growing middle class and huge purchasing power, India's retail sector attracts billions of dollars and has enormous potential both online and offline.
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